PIM solution for brands and manufacturers

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Centralize. Enrich. Control. Publish.

The ultimate solution for managing and publishing your products and electronic product catalogues.

Brands and manufacturers need a high performance tool to help them manage their product information. That’s when the PIM (Product Information Management) makes sense, by centralizing all the product data: marketing, pricing, logistics, and technical data, as well as EU1169, pictures, videos, translations…

With all the data centralized on a single platform, we bet it’s going to make your life easier! Your old nightmarish Excel files will just be a distant memory.

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Concretely, as a manufacturer, what will a PIM bring to you?

With our PIM (Product Information Management) solution, you will be able to:

1
Harmonize your product information

Your product data is centralized within a single platform. Away with the old Excel files and files scattered all around your entire organization. From now on, all your product information will be stored in the PIM, and this is will make your teams happy as they will gain valuable time.
2
Synchronize your product information (GDSN, P2P…)

You send your electronic product items to your clients of Food retail, e-commerce, or marketplaces such as Amazon, your reseller network, your e-commerce website, or any other support (catalogues, prospectus etc.). Within a few clicks reach international markets or just a single country. Certified by GS1 France, you electronic product data are perfectly compliant to the standards expected by your clients and partners and herewith will reduce your time-to-market.
3
Provide best in class consumer experience

You can now offer to your consumers a homogeneous experience but also a comprehensive one on all your channels. The consistency and the reliability of the information is guaranteed in omnichannel. Whether the consumer discovers or enquires about your product online or in the store or inside a catalogue, the same product information will be made available to him/her. You have full control of the information.
4
Enrich your product data

More than 30% of the attributes of a product sheet concern marketing data. It is more than ever essential to take care of this information! In addition to DataToBusiness (D2B), A3 PIM Industry manages DataToConsumer (D2C) attributes that you can enrich with our Product Data (content capture) and Product Images (HD photos of your products) services.
5
Increase your sales turnover

You are now equipped with the tool to work with large modern retailer groups, and e-commerce specialists alike. All the cards are in your hand to increase your sales with a PIM that enables you to create rich product information in order to entice your final consumer, because let’s not forget he/she has the last say in all this.
6
Communicate reliable product information (allergens, Nutri-score...)

In a context where the consumer is increasingly demanding in terms of transparency and where legislation constrains you at several levels, the quality of packaging data is essential. A3 PIM Industry brings you the latest technologies in terms of calculating allergens, traces, additives and controversial ingredients. Thus, you make verified product information available to the consumer.

Interested in our PIM solution ?

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Key functionalities

Data import facility
Product items creation
Item enrichment capability
Mass update capability
Product duplication
Business and sector specific setup
Electronic RFPs/ bids & tenders capability (Access, Management of RFPs)
Data synchronization capability with all your business partners
Multimedia connector
e-Commerce connector

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Freemium
0€
- Management, enrichment and publication of information
- 1 retailer
- 1 user
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Express
- Management, enrichment and publication of information
- Unlimited retailers
- 1 user
- Electronic RFPs/ bids & tenders capability
- Media management (pictures, videos)
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Standard
- Management, enrichment and publication of information
- Unlimited retailers
- Unlimited users
- Electronic RFPs/ bids & tenders capability
- Media management (pictures, videos)
- User roles management
- Connectors: ERP, DAM...
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Enterprise
Custom
- Suited to your specific needs
- Personalized support
- Custom administration
- Dedicated environment
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A solution adapted to your sector’s requirements

Our PIM solution for manufacturers and brands is used by more than 1 500 companies in France and around the world. Our experts are very familiar with your issues as well as those of retailers. This experience enables them to offer you the best service.

Healthcare
Construction
Fashion
Beauty products
Food

Our customers’ testimonials

Better data quality thanks to the PIM

The PIM implementation enabled us to master data quality and to guarantee our data publication to clients and partners.

Mehdi Aissaoui
EMEA Value Realization Lead, Estée Lauder

See our references

Any questions?

What is a PIM?

Product Information Management (PIM) is a solution for centralising, managing and distributing data relating to products marketed by a company. The PIM handles all the data that makes up a product sheet, including marketing information, visuals, regulatory data, labels, ingredients, technical characteristics, etc.

I have several PIM solutions. Can I rationalise their use?

For various reasons, a company may have several PIM solutions. However, this is not a recommended practice, as multiplying the number of platforms is not in the interests of efficiency or cost rationalisation. Note that you are not obliged to use the same PIM as your customers/recipients: you are free to choose the PIM solution you want. This is the principle of interoperability, a bit like the concept of telephone operators being able to connect their respective customers.

How do you choose a PIM solution?

To choose your PIM solution wisely, make sure it offers the right features for your needs: numerous destination connectors, interfacing possibilities, business pre-configuration, GDSN qualification, etc.

Let's say you work with Auchan Retail France. In that case, it's important to choose a PIM solution capable of meeting this retailer's expectations - transmission of product sheets, price lists, responses to calls for tender - and that's the case with A3 PIM Industry.

What is GDSN?

The GDSN (Global Data Synchronisation Network) system is the world's largest product data exchange network. It enables commercial partners (manufacturers, retailers, etc.) to exchange product information using a common, standardised language.

As a result, the GDSN network saves considerable time and improves the quality of the product information exchanged.

PIM necessary for all types of company?

The use of a PIM is now a necessity for all companies working with the French retail sector. Retailers are asking their suppliers to send them their product information via a PIM solution, and this request can be extended to include prices and responses to calls for tender. Other business sectors, such as out-of-home catering, require the use of a PIM.

How can a PIM be integrated with other systems?

PIM can generally be integrated with other systems such as ERP, CRM, CMS and e-commerce platforms using specific APIs or connectors. This integration enables data to be automatically synchronised between systems.